Digital Agency Munich

“All the beginning of a perfect project is the competent consultation.”

kw, digital agency Munich advises you extensively and shows you the possibilities in digital marketing in an easy to understand way. In a workshop, we work with them to develop the basis for a goal-oriented digital strategy. On this basis, we create an effective and convincing communication concept.

Digital marketing consulting

• Digital and cross-media communications consulting
• Optimization consulting (Onpage/Offpage/Onsite)
• Consulting for information dissemination and awareness raising

Kick-off workshop

• Determination of requirements and wishes
• Define goals
• Set measurement parameters
• Laying the foundations for the development of the digital strategy

Digital communication concept

Cross-media and digital communication strategies, digital growth strategies, growth marketing strategies, cross-media campaign concepts and dissemination strategies.

• Situation analysis | Competitor analysis
• Establishing the marketing message
• Communication boards
• Moodboards
• Positioning determination
• Persona development (Buyer`s Persona)
• Empathy Map
• Customer Journey Map
• User Flows | Task Flows
• Keyword mapping

You would like to present your project to us? I will be happy to advise you without obligation in an initial meeting. I look forward to hearing from you.

With best regards, Peter Wölfl

Optimization | Online Marketing

We help them to increase the visibility on the web and thus the user flow to your website and to be measurably successful in digital sales. We use special landing pages and various funnel techniques to convert prospects into convinced customers. By means of web analytics, we generate information about website visitors, which enables meaningful readjustment.

• Development of online marketing strategies
• Development of lead funnels/conversion optimization

Keyword Marketing

• Keyword research
• Keyword strategies for websites, landing pages and microsites
• Bestseller and LongTail Evaluation
• Semantic keyword optimization
• Technical keyword optimization

Search engine marketing: SEO & SEA

• SEO audit/SEO analysis (technical and content-oriented)
• Search Engine Optimization (SEO)
• Technical SEO | Onpage, Offpage, OnSite and OffSite Optimization

Local SEO and SEA

• Localization of online users according to regional factors
• Optimization / SEO according to regional factors
• Digital advertising planning and use of online advertising according to regional factors

Digital Analytics and Monitoring

• Set up DSGVO compliant web analytics
• Evaluation, data visualization and reporting
• Social media monitoring
• Google Analytics and Matomo Analytics
• Cookieless Analytics with Matomo, Google Analytics and Tag Manager
• Tag Manager
• Search Console and Bing Webmaster Tools
• LogFile analysis
• GDPR and Cookie Consent
• Data Studio and data visualization
• A/B testing
• Usability tests and multivariate tests
• Web analytics and log file analysis

MarTech

• WordPress | Dynamics 365
• WordPress | VTiger
• WordPress | Hootsuite
• WordPress | Hubspot

Content Marketing and Content Creation

As a full service digital agency, we develop content marketing strategies for websites, webshops, blogs & magazines, social media posts, whitepapers, newsletters, as well as product and company presentations.

In every flavor
Content Marketing and Content Creation

kw, Digital Agency Munich literally develops seductive content marketing concepts for websites, microsites, blogs, social media portals, whitepapers, newsletters as well as product and company presentations.

We develop a user-centric content strategy, write and optimize (SEO) relevant content and deliver media content such as images, infographics, videos and soundtracks. For this purpose, we implement the appropriate tools and modules for your online presence and select the appropriate channels for distribution.

• Topic and trend analysis | Topic identification
• Keyword research, keyword analysis and evaluation
• Editorial planning
• Creation of SEO-optimized website content and online articles
• Creation of media content (images, infographics, cheat sheets, white papers, etc.)

Distribution | Social Media & Online Advertising

Facebook, Instagram, YouTube, Twitter, Pinterest or Tumblr?

Our cross-media communication strategies across relevant social media touchpoints, create an effective user flow for website or store. kw, digital agency Munich, develops distribution strategies and campaign concepts and ensures a professional presence. People like to talk about our content – which automatically leads to further distribution.

Social Media Marketing

• Competitor analysis and self-analysis (channel, page and profile analysis)
• Development of social media communication concepts
• Presentation strategies and networking strategies
• Expert strategies
• Seeding Strategies
• Strategies for Viral Marketing and Influencer Marketing
• Communication strategies for Facebook, Twitter, Pinterest, Instagram, Tumblr
• Tracking, analysis and monitoring
• Social media ads on Facebook, Youtube and Twitter
• Development and establishment of social media guidelines
• Social Media Optimization

Performance Marketing / Online Advertising

• Search engine advertising / SEA with Google Ads (AdWords) and BingAds
• Remarketing and retargeting
• Advertising in Google’s content advertising network and Youtube video advertising
• Affiliates / Partner programs (Awin, Stöer etc.)
• Display Advertising
• Social Media Advertising
• Native Advertising
• Email marketing

Web Design, UX/UI Design and Development

kw, your digital agency in Munich stands for online projects that are always implemented with current and mature technologies. Either classically, as a pure HTML/PHP site, or with common content management systems, such as WordPress, Typo3 or Drupal.

kw communications – your digital agency in Munich: We are specialized in WordPress.

Based on our positive experience, we recommend WordPress as a flexible, comprehensive and particularly easy-to-use CMS. For this purpose, we develop designs and templates “from scratch”, i.e. completely new, without templates or frameworks. Likewise, we work with popular frameworks like the Twitter framework Bootstrap, a free frontend CSS framework. Or we adapt well-known theme frameworks, such as AVADA, DIVI or IMPREZA with regard to your individual design wishes.

• Redesign and relaunch management for coroporate websites and webshops
• Development of landing pages (product presentations, service description, VKF campaign, etc.)
• Development of microsites (focused info pages, extensive product presentations, etc.)
• Establishment of corporate blogs, information systems and communities
• Update and system change (Content Managent system or store system change)

Good design looks simple
Corporate design, branding, web design and print design

kw, your digital agency in Munich, offers online and offline corporate design and corporate branding. Based on your corporate strategy and in close cooperation with you, we visualize the core statements of your company as a logo or key visual. We then develop a consistent look and feel for all required measures and products. Innovative and distinctive design will make it easier for your customers to emotionally identify with your brand.

Our corporate design / corporate branding services:

• Logo design (redesign / refresh)
• Naming, Claim
• Business documents: business card, letterhead, invoice form, email signature, stamp, company sign, image brochure and many more.
• Product branding: label, packaging concept
• Customer loyalty: T-shirts, giveaways (pens, pads, etc.)
• Presentation Templates
• Screen design: corporate websites, web stores, landing pages, microsites, newsletters

Cross-media style guides (digital and print)

Style guides for websites, stores, blogs, communities, social media and print products. Upon request, we summarize all design guidelines in a compact style guide. This makes it easy for you, your employees, and your service providers to maintain and establish a consistent look and feel across all touchpoints, down to the last detail.

Styleguide content

• Layout specifications (type area, design grid)
• Logo definition and use
• Claim and tonality
• Color concept and use of colors
• Typography (fonts and font usage)
• Visual language and use of images
• Digital platforms: Templates for different page types, navigation elements, buttons and icons, forms and tables.
• Design framework for social media channels, display campaigns, etc.
• Various examples and templates for online and offline applications

IT and Development

kw, Digital Agency Munich has specialized in the implementation of WordPress, WooCommerce and many other PlugIns of WordPress. The almost infinite expansion and customization options leave no customer wishes unfulfilled.

• Corporate websites, microsites, bogs and landing pages with WordPress
• Store systems with WooCommerce
• Forums with bbPress
• Communities with buddyPress

Community marketing and community development on social media platforms

With its own community, targeted customer acquisition, customer retention, market research and areas of product development can be expanded. kw, Digtalagentur München, offers comprehensive services for the (new) development and expansion of online communities:

• Community Growth Strategies
• User-generated content strategies
• Content and dialog concepts
• Customer loyalty programs
• Activity Planning
• Promotion and advertising
• Training of the community editorial team (planning, team building, crisis management)
• Recruiting and training of moderators